Hey, I’m Pas!
I love pondering, discussing, architecting, and delivering holistic, data-driven strategies around the digital search experience: technical SEO, semantic search, e-commerce optimization, content and UX strategy, and consumer journey analysis.
As a lifelong science nerd, I love analyzing how mathematical principles and the scientific method fuel search algorithms and processes, because they provide a pragmatic, quantitative, and logical system of organization to search. I regularly present my thought leadership on these topics at various conferences across the globe.
Dance and Fitness Classes
In addition to the full-time geeky goodness, I’m a dance fitness instructor and children’s dance teacher. Check out my schedule and drop in for a class (some are totally free!):
Blog Coming Soon!
I’ll be blogging about everything from SEO and data analytics to fitness and meditation!
“Let yourself be silently drawn by the strange pull of what you love. It will not lead you astray.”