Search Experience Optimization and Digital Strategy

By combining my skills and experiences in digital strategy, search experience optimization, and science, I am able to bring a uniquely quantitative and logical approach to digital marketing. With my experience in Associate Director and Director roles, I have been responsible for providing the strategic vision across various Fortune 500 clients from both an architectural and executable perspective, as well as designing and developing information frameworks. I use consumer behavior insights, data analysis, and SEO auditing best practices to implement solutions that achieve client goals while working alongside user experience, design, content, media, and technology teams.

My greatest strength is my ability to process a complex topic, distill it down to its simplest form, and translate it so it can be understood by anyone from a CEO to a Web Developer to a Sales Executive.

I love presenting my thought leadership at some of the most renowned industry conferences such as SMX, State of Search, Digital Summit, and PubCon. My greatest pride in my work lies within the valuable and meaningful relationships that I build. I’m a true servant leader with a passion for teaching and mentorship, both inside and outside of the workplace. I firmly believe that any team can accomplish great things when inspired by a genuine purpose and led with respect. My professional career and personal standards are founded on a highly ethical, empathetic, dependable, and result-oriented structure – the qualities I believe create successful leaders.


  • Critical Thinking 100% 100%
  • Technical SEO 100% 100%
  • Holistic Digital Strategy 100% 100%
  • Data Analysis 100% 100%
  • Content Strategy, Development, and Optimization 100% 100%
  • UX and UI Strategy 100% 100%
  • Ecommerce Optimization 100% 100%
  • Web Analytics 100% 100%
  • Conversion Rate Optimization 100% 100%
  • Leadership & Training 100% 100%
  • Client Presentation 100% 100%
  • Public Speaking 100% 100%

Some of the Awesome Clients I’ve Worked On

Do you need help optimizing your website, building a digital strategy, or expanding your organic search visibility?

References and Recommendations

I worked with Upasna (Pas) for nearly three years, and in that time, I watched her blossom from a hungry, dedicated search strategist to a full-blown search thought leader with a passion for digital marketing rarely seen and paralleled. That passion and fire for digital and search marketing knowledge still burns hot today. If you have the opportunity to work with her, or even speak with her for 15 minutes, you’ll be better for it.

Anthony Verre,

Director of Digital and E-Commerce, at Sally Beauty

I had the pleasure of working with Pas at Rockfish for several years. From my first interaction with her, I knew she was an expert in her field and in digital holistically. Her desire to serve clients is second to none, and her scientific approach to digital is miles ahead of others in this space. Working alongside her on a few accounts, she excelled under pressure and exceeded all expectations from all parties. She has personally taught me many things both professionally and personally and I’m very grateful for my time with her. Her ability to inspire you, keep your drive to succeed at a high level, and to constantly innovate were things that made her stand out among my colleagues. This lended itself well for our internal team and clients alike, as the passion was seen by all sides and new ideas kept brewing to keep things fresh, whether with search or a site architecture or an entirely new concept. She is the ultimate ideation leader. Pas is not just an incredible colleague, but one who I’m lucky to call a great friend. I’m very fortunate to have met her at Rockfish and I’m confident that with any endeavor she seeks, any team will find the gem in Pas that our team found.

Ben Taylor,

Director of Digital Strategy, at ResourceOne Digital

How can I recommend Upasna more? She was my absolute go-to for all search thought-leadership, knowledge, trends and insights. (She still is.) A valuable teammate, smart leader and powerful strategist, Upasna is sure to be a powerful asset at any company looking to take their SEO strategy and search science to new heights. She is an excellent teacher and consistently elevated my work. I loved collaborating and working alongside Upasna, and I hope to do so again soon!

Kailin Witte,

Associate Creative Director, at Sanger & Eby

This recommendation is for Upasna as an industry speaker, however, these same skills apply to her overall teaching ability and her expertise in the actual work that she speaks about. There are industry speakers and experts, and then there are the best speakers and experts – a whole different level of reality. Upasna Gautam is in that class – the best of the best, when it comes to her knowledge, technical prowess, and ability to convey highly sophisticated concepts in ways less skilled and less experienced people can understand. If you’re ever considering Upasna for a conference, master-mind, or corporate speaking or training opportunity, I highly encourage you to allow her that opportunity. You and the people she presents to will be highly rewarded.

Alan Bleiweiss,

Forensic SEO Auditor, at Bleiweiss Consulting